Brand Strategy
Brand Identity
Web Design
Market Positioning
Brand Identity
Web Design
Market Positioning
Rooted in identity. Designed for legacy.
In a space where European heritage houses dominate, the fine jewellery market has long overlooked the stories and styles of Afro-descendant communities. Working alongside jeweller Jeremy Boueilh, we developed a brand that both honoured this cultural legacy and redefined what luxury can look like today.
In a space where European heritage houses dominate, the fine jewellery market has long overlooked the stories and styles of Afro-descendant communities. Working alongside jeweller Jeremy Boueilh, we developed a brand that both honoured this cultural legacy and redefined what luxury can look like today.
The brand’s mission emerged from a simple yet powerful idea: jewellery that celebrates identity and is built to last a lifetime. This ethos informed every aspect of the strategy—from the articulation of purpose to the selection of brand archetypes. Drawing on the Caregiver and the Rebel, we created a positioning that balances emotional resonance with quiet strength.
The result is a brand with a clear voice, a compelling market niche, and a strategic foundation for press, partnerships, and long-term growth.
MOODBOARD
WEB DESIGN
LOGO REFRESH
PACKAGING